Everyone limits their exposure to risk by being fake.

You know you’re dealing with snark when you attempt to respond to a comment and realize that there is nothing you can say.

Snark is profitable and easy for blogs. It’s the perfect device for people with nothing to say but who have to talk (blog) for a living. Snark is the grease of the wheels of the web. Discussing issues fairly would take time and cognitive bandwidth that blogs just don’t have. It’s the style of choice because it’s click-friendly, cheap, and fast.

These examples may suffice to show that word language very often also functions as a defense: the word language obscures the expressive language of the biological core. In many cases this goes so far that the words no longer express anything and the word language is no longer anything but a meaningless activity of the respective muscles.

Bullshit is unavoidable whenever circumstances require someone to talk without knowing what he is talking about. Thus the production of bullshit is stimulated whenever person's obligations or opportunities to speak about some topic exceed his knowledge of the facts that are relevant to that topic. This discrepancy is common in public life, where people are frequently impelled - whether by their own propensities or by the demands of others - speak extensively about matters of which they are to some degree ignorant. Closely related instances arise from the widespread conviction that it is the responsibility of a citizen in a democracy to have opinions about everything.